Protecting Your Family

When it comes to underage drinking, the California Department of Alcoholic Beverage Control (ABC) and KPBS have trusted Imageworks to produce a statewide awareness campaign to emphasize that supplying alcohol to minors is not as innocent as it might seem. Imageworks produced two public service announcements in high definition addressing the underage drinking issue; a video on the new T.R.A.C.E. investigative unit within ABC, and videos for both licensees and parents: “Minors & Alcohol: Protect Your Job” and “Minors & Alcohol: Protect Your Family and Friends” are both in circulation and bringing awareness to those in California about the dangers and consequences of supplying alcohol to minors.

Amylin Pharmaceuticals, a leader in diabetes, obesity, and cardiovascular research, gave Imageworks the task of creating a video for their Video Wall, which lets users slide a plasma screen on tracks across a graphic wall triggering specific video segments that correspond with the rolled-over graphic. Imageworks also created an anamorphic widescreen video for Amylin to be exhibited on several plasma screens in their trade show booths.